- The findings emerged from a subliminal experiment by Baltimore researchers
- Volunteers carried out a task on screens while images of foods briefly flashed up
- When shown junk food, they slowed down twice as much as with healthy snacks
- Dubbed ‘the Homer Simpson effect’ after the greedy TV cartoon character
Fatty and sugary food such as donuts are twice as distracting as healthy snacks, even when you are not hungry, according to scientists.
Tests on volunteers found the sudden thought of food was twice as likely to conjure up a calorie-laden treat than a healthy alternative.
Some may say the findings are from the university of the extremely obvious. But interestingly, they emerged through a subliminal experiment.
Volunteers were asked to look at a screen and complete a task while pictures of healthy and unhealthy foods were flashed up so briefly that they would not consciously register them.
When they were shown fatty and sugary treats, they slowed down on the task twice as much as when they saw healthy snacks.
This has been dubbed ‘the Homer Simpson effect’ after the greedy TV cartoon character in The Simpsons, who is regularly prompted by innocuous sights or sounds to start drooling over the thought of a beer, doughnut or sandwich.
How the research was carried out
In an experiment for the specialist journal Psychonomic Bulletin and Review, psychologists from Johns Hopkins University in Baltimore looked at the reactions of 18 volunteers to images on a screen.
They showed a series of images of either numbers or letters which they were asked to put in order as the process developed.
During each presentation, a random photo would flash up on the edge of the screen but too quickly for the volunteers to completely register what it was.
These images included sweet toothed delights such as cake and chocolate or a hot dog or crisps, healthier snacks such as carrots, apples and salad or non-food objects such as a bike or lava lamp.
By monitoring the responses and reactions of those taking part they found that every time an image flashed, the volunteers slowed down.
But they slowed down twice as much when the unhealthy food flashed before them than when either the healthy treats or the non-food related objects were shown.
Researcher Corbin Cunningham said: ‘We wanted to see if pictures of food, particularly high-fat, high-calorie food, would be a distraction for people engaged in a complicated task.
‘So we showed them carrots and apples, and it slowed them down. We showed them bicycles and thumb tacks, and it slowed them down.
‘But when we showed them chocolate cake and hot dogs, these things slowed them down about twice as much.’
Follow up experiments showed that volunteers were more distracted by the fatty snacks if they were hungry and notably less distracted if they had eaten a chocolate bar beforehand.
Distracting figyelemelterelő
Emerge felbukkan
conjure up előkerít, előhoz, felhoz
subliminal tudatalatti
flash up felvillan
dub elnevez
greedy falánk
prompt súg
innocuous ártatlan, ártalmatlan
drool over örömét leli benne
sweet toothed delight édesség
treat ínyencség
